Of course, respect comes slowly to any brand, and grudgingly. Now Pop Photo has a review of the new Sony Alpha 900 that hints at this. I say hints, because they explain the Sony beats cameras $5000 more expensive in major areas such as resolution, viewfinder and in-body image stablization -- the essentials of traditional photography -- but they nitpick with less-crucial areas such as live view and the ability to shoot HD video, which are sometimes useful but not the main point of a pro camera.
"With its first full-frame DSLR, Sony has shown that it can definitely run with the big boys. While we have yet to test Canon's new, midrange, full-frame 5D Mark II, this Sony currently packs the most resolution you can get in a DSLR. Add to that fast AF, an outrageously appealing viewfinder, and a body with a great grip and plenty of dedicated controls, and you've got a winner."