CES: Polaroid film cameras come back
"Digital is the future, but the market has screamed for the return of Polaroid film," says Jon Pollock, Polaroid's chief marketing officer. The film is targeted toward artists and enthusiasts, and the cost per photo will be "pretty expensive," he acknowledges. No exact price was announced.Apparently: not so impossible.
The re-introduction of film was made possible by a group of Polaroid fans in Denmark who call themselves the Impossible Project. They banded together to put a factory together to make the film again.