Wednesday, January 06, 2010

Shake It Up: Photography in the News

I'm really from the "let it go, man, cause it's gone" school of thought. But not everyone is. Which is why this story of last-century's technology is in today's edition of Photography in the News.

CES: Polaroid film cameras come back
"Digital is the future, but the market has screamed for the return of Polaroid film," says Jon Pollock, Polaroid's chief marketing officer. The film is targeted toward artists and enthusiasts, and the cost per photo will be "pretty expensive," he acknowledges. No exact price was announced.

The re-introduction of film was made possible by a group of Polaroid fans in Denmark who call themselves the Impossible Project. They banded together to put a factory together to make the film again.
Apparently: not so impossible.

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