Ted Fisher on Documentary Photography & Documentary Filmmaking
Saturday, June 07, 2008
Helpful New York Tip #6
If you are going to go around the city tagging your street name on everything, make sure people read it the way you intend it. I asked three people about this one, and no one said "Foreplay." They all said 4-ply, like the toilet paper.
Always do the proper test marketing before promoting your street name. It's a media-savvy city.