To help you avoid this disastrous social setback, I've prepared a short guide:
Photographer: Zhang Liang
Social Issue: bird flu
Animal Photoshopped: pigeons
Won: gold award, China International Press Photo Contest, 2005
Story: Watch the birdy
Statement: "I would like to apologise to the public."
Photographer: Liu Weiqiang
Social Issue: antelope protection
Animal Photoshopped: antelopes
Won: "10 most impressive news photos of 2006"
Story: Editor quits, paper apologizes
Statement: "I spent two weeks there waiting for the antelopes and train to appear together, but they never did."
Photographer: Zhou Zhenglong
Social Issue: existence of wild South China tigers
Animal Photoshopped: tiger (allegedly)
Won: 20,000 yuan (US$2,666)
Story: Photo of 'extinct' tiger sparks controversy
Statement: "Zhou Zhenglong risked his life in taking these photos, so they are very precious."
Photographer: Ye Weitang
Social Issue: fire is bad
Animal Photoshopped: pig
Won: golden award, China International Photographic Arts Exposition, 2007
Story: Award Winner Was Faked
Statement: "...with so many other altered photographs winning awards, it would be a disaster to rescind all those awards."