Saturday, October 02, 2010

How to be Certain You're in San Francisco

It's easy to get disoriented in a big city. You've got to look around for subtle signs that will let you know where you are.

If you don't see any, just stop inside whatever bar you find on the corner and ask.

Incidentally, I normally look at signs and think: "What terrible typography. Who made that?" Not in this case: there's a subtle reference to "Western" fonts here -- check out that "S" -- but without getting too scrolly and frilly. The Cowboy association is blended with just a hint of Varsity / College / Letterman's Jacket text -- look at the "U" -- creating a good balance that seems right on target.

Good work, Anonymous Sign Typographer.

(Now, that "D" could be kerned a bit closer to the "U" -- but that's just a personal preference.)

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