So I'm fascinated to watch (from semi-afar) how the Doc Challenge DVD is doing at Amazon. (It includes one of our short films.)
I just checked. It's ranked #48,323 in sales in Movies and TV. That seems a bit less than overwhelming, but I really don't know. I didn't make a note of where it was ranked when it was first released, but my impression was it's moved up a lot.
So, will it jump up the rankings when there's a new Doc Challenge screening at HotDocs? Is it a "long-tail" item that keeps going for years? What level of sales is enough for a product to turn a profit?