SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS DESIGNED FOR FIRST-TIME DIGITAL SLR BUYERS
"... three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories."See the cameras and the lenses.
Of interest: a 50mm F/1.8 and a 30mm F/2.8. I have a 50 F/1.4, but for those who don't it's likely the 1.8 will offer some bargain optical quality. The 30mm is interesting, though. I wonder how it will compare to the existing 28mm F/2.8?